This week the bio-bean team has been at the NEC Birmingham for two major trade shows: GLEE garden retail show and RWM (Resource and Waste Management). For bio-bean these shows represented the two sides of the business: coffee in, and wonderfuel out.
GLEE took up four of the NEC’s cavernous halls and was filled with an enormous range of products and no shortage of curious garden characters (our favourite – or at least the most bizarre – was a 25-foot metal giraffe) – and we were there to grow our catalogue of Coffee Logs retailers throughout the UK. Matt, Kyle, Pippa and Jacqui manned our Coffee Logs stand in the Innovators Zone on Monday, Tuesday and Wednesday, speaking to buyers from independent garden centres and chain stores about stocking our amazing winter fuel made from waste coffee grounds.
On Monday we were presented with our award from the Garden Industry Manufacturers Association (GIMA). Their fantastic Innovators Seed Corn Fund provides funding and support to help break into the garden retail market. Thanks to this we’ve already booked our spot at next year’s Glee!
Coffee Logs – our eco wonderfuel for stoves, fires and chimineas – were also a finalist in the New Product Showcase, proving that ours is an ideal product for garden centres and farm shops. Also at the stand we showed our brand new Coffee Logs film and gave away a bottle of Kahlua in a draw – the lucky winners were fellow exhibitors Silverback.
To stock Coffee Logs, email email@example.com.
Our presence at RWM meanwhile was courtesy of the Department for International Trade (DIT) Supported Exhibitor package. It was a fantastic opportunity for bio-bean to meet with fellow members of the waste management, logistics and recycling community with a view to bringing even more waste coffee grounds to our factory in Cambridgeshire to be recycled into biofuels.
Between Tuesday, Wednesday and Thursday team members George, Julia, Chris and Alina were kept busy with meetings with prospective coffee recycling partners, while our CCO George was a panellist in an event on smart cities alongside Dylan Thomas from the DIT and others.
To enquire about waste coffee collection, email firstname.lastname@example.org.
The success of this week was down to the hard work of all the team, and proved how invaluable it is for startups like bio-bean to exhibit. It brings us into direct contact with people and companies that we can work with, and sets the foundations for future partnerships and collaboration.